Digital Wealth Asia Forum 2019 HK - Exclusive Insights - Silvio Struebi - 2

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1. Do we focus on the technology without consideration of whether anyone wants to use it?

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1. Do we focus on the technology without consideration of whether anyone wants to use it?

So you are addressing the needs here of clients at the end of the day. We do a global study where we try to find out how successful banks and all the other firms are with their innovation, and the results are actually shocking. So, 70% of the innovations fail, and one of the major reasons is that the clients are not properly involved in the innovation process, right? That firms come up with products that nobody wants, there are wrong features in there, or simply the price tag is either too low or too high. And that's why adoption rates are pretty, pretty low in many cases. And that's a pity.

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