Helping Asian Wealth Management Communities interact

Ashok Sardana

Managing Director

Continental Financial Services


Ashok Sardana, founder and Managing Director of Continental Group International, has over 27 years of experience in the financial services industry in India and the UAE. Not only has Mr. Sardana been instrumental in the financial success that the company has seen, he also sets the standards for the committed team of professionals who make up the Continental family. He started his career as a Financial Consultant in a leading multinational insurance company in UAE with a business turnover of US$10 million. He quickly moved on to become a Unit Manager heading a team of 20 consultants, and eventually became the Agency Manager for the UAE. During his tenure he won the Worldwide Life contest, was a member of the President’s Inner Circle Club in 1981 and qualified to attend the AIG World Wide Education Conference. Mr. Sardana’s professional consistency is demonstrated by a lifetime membership in the Million Dollar Round Table(MDRT), awarded after qualifying 'Top of the Table' at the MDRT for seven consecutive years. Mr. Sardana has earned a Diploma in Business Management and a BA from Delhi University, India. He is an internationally certified financial advisor from the Chartered Insurance Institute of London.