Singlife with Aviva launches as new brand
Singlife with Aviva has launched on January 1, 2022 as a financial services brand offering customers A Better Way to Financial Freedom.
It leverages the best of Singlife’s insurtech capabilities and Aviva Singapore’s 40-year track record of providing insurance and investment solutions, advisory capabilities and strong customer base, to help consumers achieve financial freedom. Its mission is to help consumers gain control of their financial wellbeing at every stage of their lives.
The coming together of Singlife and Aviva Singapore was first announced in September 2020. Valued at S$3.2 billion, the merger is one of the largest insurance deals in Southeast Asia. Singlife with Aviva is more than an insurance company. It has a comprehensive suite of solutions such as Life, Health and General insurance and is one of the largest providers of Employee Benefits insurance. It also offers investment solutions, including mutual funds and unit trusts, through its dollarDEX and Navigator platforms. On top of that there is the Singlife Account – with the Singlife Debit Card – which allows customers to save, spend, earn and be insured, all through the Singlife app.
Pearlyn Phau, Group CEO, Singlife with Aviva, said: “The COVID-19 pandemic was a much needed wake up call for the insurance industry. The world moved online, and the insurance industry had to quickly change its processes and transform. It was clearly behind the curve and there is still much to be done to digitise and use data and technology to improve customer experience. The products are complex, difficult to explain, the industry is fragmented with multiple players. We believe that consumers deserve better. They deserve clear, simple information and an industry which supports their needs all through their lives. After all, we offer policies for 20 years or more, we have to be here for the long term and provide customers a far simpler way to control their financial wellbeing at every stage of their lives.”
Incorporated in Singapore, it is aligned with the national agenda to make sure Singaporeans are well protected, with solutions to cover individuals’ gaps in health, disability and critical illness insurance needs. It is very proudly associated with National Service, covering national servicemen and providing cover for MINDEF (Ministry of Defence) and MHA (Ministry of Home Affairs) personnel. Singlife with Aviva also provides cover for public officers through a group insurance scheme.
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