Indonesia

Prudential and OVO forge powerful strategic alliance in Indonesia

PT Prudential Life Assurance has announced a strategic partnership with PT Visionet International ("OVO"), one of Indonesia's leading digital payments, rewards and financial services platforms.

The partnership gives a major boost to Prudential's reach in one of Asia's fastest-growing insurance markets. Prudential and OVO will jointly develop new digital propositions for customers that involve health and wealth products and services.

A key advantage for customers will be the convenience of transacting online with electronic underwriting, e-payments, e-claims and easy access to Prudential's extensive hospital network, complementing the face-to-face service with Prudential's financial consultants across the country.

Prudential sees the partnership as a key step in a larger project to make health and wealth services affordable and accessible to all Asians. By using OVO's technological capabilities and extensive customer reach, Prudential plans to speed up the Asia launch of Pulse, its digital platform powered by Artificial Intelligence (AI). Pulse is the first regional platform of its kind in Asia to offer holistic health management, allowing customers to manage their health, wealth and well being at any time from any location.

Nic Nicandrou, Chief Executive of Prudential Corporation Asia, said, "Indonesia is vital to our Asia strategy and we are excited to bring unique and beneficial offerings to the country's growing population of digital consumers. By combining OVO's reach and Prudential's best-in-class products and services, we can help Indonesians to digitally manage their wellness and health, protect what matters most, and grow their wealth."