Taiwan

HSBC to hire 300 to grow wealth management unit

HSBC Bank Taiwan is to invest hundreds of millions of dollars over the next five years to boost its wealth management business in Taiwan.

The expansion is part of a plan announced last month by London-headquartered parent company, HSBC Holdings PLC, to invest US$3.5 billion in its wealth management services in Asia, with an aim to become a leading wealth bank.

“The local market presents ample opportunity for the wealth management business,” HSBC Taiwan retail banking and wealth management head Linda Yip told the Taipei Times  at a media briefing in Taipei.

HSBC Taiwan predicted that the number of premier customers, which the bank defined as those with assets of more than NT$10 million (US$351,333), to rise more than 20 percent in the next five years, as many affluent customers, those with assets of more than NT$3 million, are soon expected to reach the NT$10 million threshold, Yip said.

“Taiwanese have the entrepreneurship spirit. Many start their own businesses after working at a firm for a while, and many succeed in accumulating wealth through their businesses. Our customers’ businesses are quite diverse, ranging from trade to technology,” she said.

HSBC Taiwan would recruit at least 300 customer-facing employees, including financial planners and customer relationship managers, to support its customers, while it would vet job applicants carefully after a surge of reports of employees at other banks stealing money from customers last year, she said.

“Our rewards policy is very balanced. We encourage financial planners to provide the products that meet customers’ demands and risk appetite, not those with higher commissions. We also educate our customers not to share their stamps or bankbooks with others,” she said.

The bank aims to grow its assets under management faster than the market, which would require customers’ trust and the bank offering good financial planning, Yip said.

Its premier customers are expected to contribute to growth momentum for its asset under management, but the bank would not ignore younger customers with savings of more than NT$500,000 with the bank, she said.

The bank would also improve its digital investment platform for the customers, she added.