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Generali Life appoints new Senior Leadership

  • Nov 12, 2019

Generali Life Hong Kong has been revealed to have recruited Rebecca Tan, who has joined the insurer as Chief Distribution and Marketing Officer, according to her LinkedIn.

Tan joined Generali Life Hong Kong (Generali) from AXA Affin General Life, whom she was affiliated with for nearly 9 years; she was most recently Chief Marketing Officer. Tan was responsible for marketing and digital strategy, product segmentation and development, brand and communication management, customer experience management, development of Bancassurance distribution and eCommerce distribution, and CSR, according to her profile.

Tan brings over two decades of experience to her new role with Generali, having previously held roles with Citibank, Ace Synergy Insurance and AIA, where she was Head of Direct Marketing and whom she was affiliated with for nearly 6 years.

Generali Asia and Generali Hong Kong recently moved its regional offices and Hong Kong businesses to new premises to support delivery of Generali Group’s strategy and to enhance its service to customers.

The new offices are in line with Generali’s commitment to sustainability, encouraging recycling and reducing energy consumption.

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