Philip Cernik

Chief Marketing Officer, Middle East & Africa

Friends Provident International

Profile:

Philip Cernik joined Friends Provident International (FPI) in 2013 and is Chief Marketing Officer, Middle East & Africa, responsible for product, marketing, investments and proposition for the region. Philip has worked in financial services since 1983, and has spent the last 26 years working in the international arena. He has held a number of senior positions in the life insurance and the asset management industries, including working for an international insurance broker, an international asset manager, a UK fund platform and several international life companies, as well as running his own consulting business. Philip has performed a variety of  roles across the forward facing parts of international financial services companies including distribution, marketing, business development and strategy, and has experience of all the major markets. Philip is married to Sarah and has two children, Alice, 19, at Manchester University and Edward, 17, at school in the UK.

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Strategy & Practice Management

A matter of life and death Philip Cernik, Chief Marketing Officer for the Middle East & Africa at Friends Provident International, says that expats residing in the UAE need to structure their estate carefully to ensure that their assets and total wealth transition to their loved ones on their death..

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