Strategy & Practice Management

BNP Paribas Wealth Management accelerates the deployment of its digital transformation

BNP Paribas Wealth Management unveils new innovative features and accelerates the deployment of its digital transformation

A year ago, BNP Paribas Wealth Management announced its new “Client Experience”, created jointly with clients and in partnership with fintechs.

“We launched the Client Experience programme to serve and satisfy our clients in a personalized, seamless and secure way by adapting all of our services to all aspects of the client’s life”, said Vincent Lecomte, Co-CEO of BNP Paribas Wealth Management.

Nearly 400 clients, private bankers and experts from BNP Paribas Wealth Management came together in three factories (incubators) in Europe and Asia to combine their knowledge and come up with innovations in line with this new client experience.

“We have adopted new ways of working with agile, multidisciplinary teams who have worked together in partnership with bank clients – often entrepreneurs as part of a co-construction approach”, added Sofia Merlo, Co-CEO of BNP Paribas Wealth Management

Ten digital services have already been made available to BNP Paribas Wealth Management clients and four new features (MVPs) will be launched in the coming months.

“We are now rolling out all these innovative solutions in our key markets”, added Vincent Lecomte, Co-CEO of BNP Paribas Wealth Management