Thailand Wealth Management Forum 2019 - Exclusive Insights - Trawut Luangsomboon

Trawut Luangsomboon of Jitta

May 13, 2019

Jump to section:

1. What digital expectations do clients have in Thailand?

Video transcript

1. What digital expectations do clients have in Thailand?

From my experience, there's two things that people expect from digitalization. The first thing is the direct touch: because people want to get information online. They want to compare everything. So direct touch is very crucial. If you have a lot of people talking about one product in a different way, that's not good. You have to focus on the message and direct that to people. And the second thing is instant execution; because people want to do what they want whenever they want it. So, in term of digital, when you want to open the account you have to open the account right away; even if it’s midnight, five in the morning, you have to open the account for them and execute everything that they want.

More videos from Trawut Luangsomboon, Jitta

Latest Articles

Latest News