Thailand

Thailand opens its biggest luxury shopping playland – and looks to wealthy Chinese tourists to make it a hit

The owners of a splashy riverside project in Bangkok of luxury shops, high-end condos and a large performance auditorium are tying their success to tourists – aiming to attract 250,000 a day, mostly from mainland China and Hong Kong.

The US$1.6 billion Iconsiam’s first phase opened on November 10. It features such international brands as Louis Vuitton, Hermes and Apple, as well as 300 local food and handicraft stalls representing the Southeast Asian country’s 77 provinces, plus the Magnolias Waterfront Residences and The Residences at Mandarin Oriental, Bangkok. It will even have its own monorail.

READ THE ARTICLE by scmp