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Sun Life Announces Senior Management Changes

Sun Life Hong Kong has announced the appointment of Steven Fong as General Manager of Distribution, and that Martin Fortier, former Chief Risk Officer of Sun Life Malaysia, has been appointed General Manager of Financial Affairs.

Fong re-joins the company in his new role, succeeding Belinda Au in the role as she is currently leading a new project within the Sun Life Asia Regional Office; further details on her project will be announced at a later date.

A top-notch business leader over her seven years with the Company, Au has made a tremendous contribution by enhancing the Company’s distribution channels and brand awareness among Hong Kong clients.

Under her leadership, the agency force size doubled, becoming a strong team of trustworthy financial advisors for Sun Life clients. The award-winning Most Respected Advisor Program has fostered a culture of caring and professionalism in the firm’s agency force, which has been instrumental in positioning Sun Life as the go-to insurer in Hong Kong and providing an outstanding client experience.

In his new role, Fong leads all distribution channels including agencies and brokerages, as well as training and development of the agency force. Fong was the Chief Agency Officer at Sun Life in 2018, where he drove agency sales growth through quality business for agency distribution.

Martin Fortier brings more than 25 years of experience to his new role. Prior to joining Sun Life Hong Kong, Fortier was with Sun Life Malaysia, where he held various roles including Chief Risk Officer, Chief Actuary, Appointed Actuary and Chief Financial Management Officer. In his new role, Fortier oversees strategy development and financial affairs including finance, actuarial, risk, asset liability management, investment and trustee business.

Fabien Jeudy, Chief Executive Officer, Hong Kong, Sun Life, said “On behalf of the management team, I would like to thank Belinda for her longstanding contributions to our success in Hong Kong. I am delighted that Steven is returning to Sun Life, and excited to welcome Martin to our management team. At Sun Life, we remain committed to helping our clients achieve lifetime financial security and live healthier lives. In 2020, we will continue to grow our presence in Hong Kong and deliver outstanding products and services to meet the financial needs of people in the city.”