Siam City Insurance becomes FWD General Insurance

Siam City Insurance (SCI) has announced that it has changed its name to FWD General Insurance Public Company Limited (FWD General Insurance) and has rebranded accordingly.

The rebrand follows the acquisition of Bangkok-based SCI in December 2019, SCI said in a press release.

SCI’s policies will be underwritten and delivered by FWD General Insurance, leveraging its best-in-class insurance platform and extensive experience to enhance existing operational capabilities and better serve the evolving needs of customers in Thailand with a strong focus on digital insurance.

FWD General Insurance is a part of the digital general insurance offering of bolttech, an international InsureTech business under the Pacific Century Group alongside FWD Insurance, reported the firm.

Bob Wouters, CEO, Thailand, FWD General Insurance, said: “We’re thrilled to build out our general insurance business with this rebrand and look forward to creating a new and exciting insurance experience to help more people in Thailand protect the things they value.”

Existing customers of SCI are not affected by the rebrand and will continue to receive protection, benefits and customer services in accordance with the terms of their policies, honoured by FWD General Insurance.