Digital & Technology

Mobile the fastest growing digital channel for Citi in Asia Pacific

Mobile is the most preferred channel for Citi consumer banking clients in Asia Pacific

Mobile banking use at Citi has surged in the last 12 months by 48%.  Digital is also growing rapidly as a source of new business at Citi.

Digital acquisition in Citi’s Credit Cards and Loans business grew 57% year-on-year, and digital lending now accounts for 40% of total consumer loans fulfilled by Citi in the region. 

“At Citi our goal is to deliver remarkable banking experiences to our clients wherever they are.  We have been transforming our business to be simpler, faster, scalable and digital. The growth we are seeing in mobile and digital underlines the progress we are making in being increasingly relevant where are clients need us to be,” said Anand Selva, Head of Global Consumer Banking Asia Pacific and EMEA.