Maybank reiterates its “Humanising Financial Services” mission through its new #ForYou campaign
To strengthen the brand mission of “Humanising Financial Services”, Maybank Singapore has launched a new brand campaign entitled #ForYou, to reiterate the brand promise of putting the customers, the community at-large and various stakeholders at the heart of everything the bank does.
The brand campaign has developed a new advertising grid and the tagline is applied in all its marketing collateral. Beyond a branding campaign, Maybank aims to enhance the customer experience holistically. Product offerings will be refreshed progressively to centre on the three key pillars of customisation, digital innovation and social impact, to better serve customers of all ages. A refreshed customer experience is also in the works internally.
Dr John Lee, Country CEO and CEO of Maybank Singapore, said, “Maybank’s mission is to Humanise Financial Services, and enhancing the customer experience holistically is a key manifesto of the Group’s five-year strategy plan from now till 2025. As such, the rollout of this new brand campaign entitled #ForYou is timely to foster closer relationships with our customers by making an effort to understand what drives and motivates our customers, and fittingly support their needs. Underlying the campaign is a customer-centric approach that transcends short-term transactional goals and focuses instead on clients’ long-term aspirations and passions.”
Under the overarching brand campaign, there will be product revamps to cater to evolving customers’ needs, making it simple, intuitive and accessible. First up, the popular cashback credit card, Maybank Family & Friends Card, will empower cardmembers with the freedom to customise and choose five out of eight benefit categories based on their lifestyle needs and wants, in order to accumulate at least S$800 in monthly spend to enjoy up to 8% of cash rebates. New cardmembers have the choice of two new card face designs as well.
In the latter half of the year, customers can expect an improved eco-system of support, advisory and banking services for young entrepreneurs to aid them to realise their dream of launching a business. In addition, the digital banking experience will be enhanced with more lifestyle-focused money management banking functions.
There will also be campaign videos made available on various digital and outdoor channels to tell touching customer stories of how Maybank went the extra mile for retail and SME customers. The campaign name was chosen for its simplicity and catchiness.
The campaign is conceptualised based on the bank’s belief that customers’ needs come first, especially in a digital era where keeping the human touch is just as important to meet our customers’ expectations. Customers can expect more product features that suit their needs and better experience at every encounter.
For more information and branding videos, please visit https://www.maybank2u.com.sg/en/other-items/for-you.page
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