HSBC Life Hong Kong announces Two Senior Appointments to Strengthen its Market-Leading Position and Growth its Health Propositions

HSBC Life has announced two senior appointments in Hong Kong to support its growth agenda while enhancing its ability to bring a multi-channel differentiated health and wellness proposition for individual and business customers.

Celia Chan has been appointed as Chief Health Officer. In this newly created role, Chan is responsible for developing and executing on HSBC Life’s ambitious growth and diversification strategy with a view to establishing the company as a market leader in individual as well as corporate health and wellness solutions in Hong Kong and Macau, HSBC Life reported in a press release.

A veteran in the insurance industry, Chan brings with her a wealth of experience across business strategy, product development, customer experience, actuarial, asset-liability management and risk management from a number of regional and local senior executive roles at several leading pan-Asian insurance companies. Most recently, Chan was Senior Director, Customer Propositions and Experience at Prudential Hong Kong, where she was responsible for transforming the latter’s health and digital capabilities in driving business growth, customer satisfaction and operational efficiency.

Daisy Tsang has been appointed as Chief Distribution and Customer Officer. In this newly created role, Tsang is in charge of driving all life insurance sales and marketing activities across all channels and all business partners in Hong Kong and Macau. She is also responsible for formulating and driving the implementation of insurance intermediary coverage, distribution models and commercialisation strategies to sustain HSBC Life as a market leader in Hong Kong, reports HSBC Life.

Tsang has been with the HSBC Group for 20 years during which she has assumed a range of senior local and regional roles across product development, distribution, business performance management and strategic planning. She was most recently Head of Sales & Channel Development at HSBC Life, where she drove the design and execution of market-first multi-channel capability in Hong Kong, including most recently HSBC’s integrated Appointment Booking, Video Application and Video Sales capabilities.

Edward Moncreiffe, Chief Executive Officer, Hong Kong, HSBC Life, said: “As HongKongers continue to look for better health and protection solutions, and more convenient channels to engage with their insurers, we are delighted to welcome Celia and Daisy as they undertake their new roles to drive our growth ambitions in Hong Kong. Celia’s proven track record in developing lifestyle and health propositions, coupled with Daisy’s extensive knowledge of distribution and marketing channels, will enable us to continue to bring better and more innovative solutions to our customers while continuing to grow market share across all customer segments.”