Hill+Knowlton Strategies Introduces Better Impact ESG Offering to Greater China in Collaboration with Hong Kong-based Partner
In response to the new environmental, social and governance (ESG) regulations recently launched by the Hong Kong Stock Exchange (HKEX), Hill+Knowlton Strategies (H+K) has formed an allegiance with Alaya Consulting, Hong Kong's first dedicated ESG consultancy firm.
This partnership will support and further enhance the ESG component of H+K's recently launched global offering, Better Impact™ in Greater China, the firm announced in a press release.
Companies across the region now find themselves in a rapidly changing regulatory landscape regarding ESG compliance as a result, not just of the new protocols set by HKEX, but in response to COVID-19. More than ever, it is important for companies to recognize the positive impact of ESG activities on business operations, as well as understand the increasing demand from investors and broader audiences for more information on how companies mitigate their ESG risks.
To help companies fulfil their ESG responsibilities, H+K recently launched Better Impact™, a tailored performance strategy to empower businesses and brands to have a better impact on people and the planet. Better Impact™ is rooted in H+K's purpose-driven 3P communications approach, allowing organizations to utilize the agency's sustainability, philanthropy, diversity + inclusion, disaster relief + humanitarian aid, supply chain, community engagement and ESG expertise.
The holistic approach of Better Impact™ includes a set of full services, one of which is ESG reporting, that helps businesses zoom in on the best areas of sustainability while fulfilling their reporting requirements. The offering taps into H+K's full range of capabilities as a firm, to help its clients build long-term, sustainable and shared business value.
QC Liang, China President & CEO, Hill+Knowlton Strategies, said: “Now more than ever, the business operating environment has changed and pressures driving that change are building up every day. Furthermore, the global sustainability movement has gone mainstream. Consumers are demanding action, governments are tightening oversight, and companies are shifting business models. With our new Better Impact™ ESG offering, we are helping clients tell the right story for their sustainability investment -- the one that fits their purpose, rings true with their audiences and complies with ESG requirements.”
Tony Wong, Founder & CEO, Alaya Consulting, said: “With regulators making ESG disclosure mandatory and institutional investors now craving for quality ESG data, the ESG tide is turning. Leveraging on our award-winning approach, we are delighted to collaborate with like-minded organisations such as H+K at this particular point in time when amplifying the impact of ESG is extremely important.”
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