Digital & Technology

Futu Launches Responsible Investing Model Portfolio on Futubull Platform

Futu Securities International (Hong Kong) (“Futu”) has announced the launch of Money Plus Portfolio - Global ESG Selected Fund Strategy  (the “Portfolio”) on its Futubull platform, offering its clients access to an option for responsible investing. Futu also partners with BNY Mellon Investment Management (BNY Mellon IM), one of the world’s leading investment managers with US$2.3trillion in assets under management, for its model portfolio capability.

The Money Plus Portfolio - Global ESG Selected Fund Strategy targets a stable growth risk profile with responsible investing considerations which seeks to preserve and grow invested assets. The responsible investment profile aims to be superior to that of its benchmark, and pursues this through a combination of underlying strategies that have explicit responsible investment aims and strategies with a sustainability profile superior to their peer group. By offering this Portfolio, Futu provides its clients with an opportunity to invest while supporting meaningful changes that align with their values.

Under the agreement, BNY Mellon IM, being a leading provider of Outsourced Chief Investment Officer (OCIO) capability, will provide model portfolio services to Futu to support Futu in developing and delivering the Money Plus Portfolio - Global ESG Selected Fund Strategy. Tailoring its offerings based on clients’ investment behaviour and risk appetite, the Portfolio will be offered to clients as an option for investment should Futu’s system decide it relevant to them.

Given the evolving wealth management needs among millennials and high net-worth clients, Futu strives to continuously enhance efficiency, lower transaction costs and improve quality of investment services via technological and product innovations,” said Steve Zeng, Managing Director, Global Strategy and Wealth Management of Futu Holdings, “Futu is committed to becoming the most trusted investment platform via partnerships with leading global asset management companies to offer high-quality and diversified choice of investment products. By leveraging BNY Mellon IM’s world-class asset allocation capability, Futu will offer its clients a more efficient, scientific and professional approach to investing.”

Futu wealth management has maintained a rapid growth trend. As of March 23, 2022, assets under management have reached HK$20 billion and the number of fund investors surpassed 250,000. By the end of 2021, Futu has partnered with 60 asset managers including BNY Mellon IM to provide investment products to over 18 million users on its platform. Being a one-stop provider for global investment offerings, Futu pioneers in the provision of both stock trading and fund investment on a single platform. It also empowers investors to effectively manage their assets for diversification through integrated solutions, backed by the full range of financial products catering a wide spectrum of investment needs. The collaboration with BNY Mellon IM on model portfolio provision testifies its commitment to be a user-centric investment platform for global clients.  


BNY Mellon Investment Management is pleased to collaborate with Futu, a platform not only provides best-in-class investment experience, but also works to offer customised solutions to its clients,” said Doni Shamsuddin, Head of Asia-Pacific (ex-Japan) at BNY Mellon Investment Management, “With the investment capability, scale and strength of the collective BNY Mellon enterprise, BNY Mellon Investment Management is uniquely positioned to provide model portfolio capability to help Futu enhance investment services for their clients. In addition to the existing partnerships, we look forward to collaborating with digital banks, fintech start-ups, wealth managers and family offices in the region for our OCIO capabilities.”


Since launching the OCIO business in Asia, BNY Mellon IM has seen strong demand for model portfolios and Separately Managed Accounts (SMAs) from institutional and intermediary clients in the region. The firm is currently collaborating with asset managers and wealth management platforms in Asia Pacific to offer OCIO services, and has a vision to be the solution provider of comprehensive portfolio management and investment advisory to help Asia Pacific clients scale up their businesses. The partnership with Futu actualizes this vision by assisting the investment platform to enhance investment services for its users.  

More recently, BNY Mellon IM has appointed Clarence Chan as Head of Client Solutions for Asia Pacific Ex-Japan to lead the effort in building out OCIO business in the region. He will work closely with Futu to ensure continuous success in the Portfolio provision.