Strategy & Practice Management
First robo-advisor in Singapore entirely in Simplified Chinese
CONNECT by Crossbridge celebrates CNY early with the launch of the simplified-Chinese version of its leading robo-advisory platform
The introduction of a simplified Chinese version marks another milestone for CONNECT by Crossbridge which, in addition to being the first robo-advisor to launch in Singapore, was the first to introduce digital on-boarding for accredited investors and the first to introduce Cash Plus™ Certificates denominated in Singapore dollars.
Developed in collaboration with top-tier industry providers and introduced on 1st November 2016, CONNECT by Crossbridge is an intuitive digital platform that brings customised, actively managed, investment portfolios to accredited investors.
The new Simplified Chinese language website version of CONNECT by Crossbridge offers the same ease of navigation, functionality and seamless user experience that clients expect from the English-language version.
Customers can go to the website directly or opt for the Simplified Chinese version from the English language CONNECT by Crossbridge site.
In keeping with Crossbridge Capital’s mission to make high quality investment products accessible and intuitive to mainstream investors, the website gives Mandarin-speaking customers the ability to transact and manage portfolios completely in Simplified Chinese for the first time in Singapore.
“Our aim is to enable CONNECT by Crossbridge customers to manage their investments easily, intuitively and transparently to achieve their investing goals, and to do that without the high fees wrapped in many investment products on the market,” said Charlie O’Flaherty, Partner and Head of Digital Strategy & Distribution, Crossbridge Capital. “The website empowers Mandarin-speaking customers who prefer to transact and manage their portfolios in Simplified Chinese with the ability to do exactly that.”
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