Edmond de Rothschild and BIDV Form a Strategic Alliance to Create the Leading Private Bank in Vietnam

Edmond de Rothschild is proud to announce a strategic partnership with Bank for Investment and Development of Vietnam (BIDV), one of the largest and most-esteemed banks in Vietnam, to build the leading private bank in the country.

Leveraging its extensive expertise and long-standing experience in Private Banking, Edmond de Rothschild will support BIDV in building their Private Banking capabilities following international standards. This partnership will offer unrivaled opportunities for BIDV’s Private Banking clients to experience the most high-end services and connect with global elites through Edmond de Rothschild’s unique ecosystem in Europe.

“I am enthusiastic about this strategic partnership with BIDV. It represents a shared vision to cater the needs of Vietnamese entrepreneurs. Expanding our presence in this country is a proof of our pioneering approach and our conviction of the spectacular development and attractiveness of Vietnam in south-east Asia. This country represents a clear opportunity for us to widen our horizons by combining our expertise with BIDV’s excellent track-record and presence in the area.” commented Ariane de Rothschild, CEO, Edmond de Rothschild.

As stated by Mr. Phan Duc Tu – BIDV’s Chairman at the ceremony: “As a developing country, Vietnam is featured by a dynamic economy and rising affluent year after year. Recent trends in consumption, investment and asset are posing a huge demand for personal financial services. Through the strategic partnership signed between BIDV and Edmond de Rothschild, for the first time, Vietnam’s financial market welcomes the presence of a global leader in wealth management for Private Banking customers. This cooperation opens a promising opportunity for BIDV Private Banking customers to access specialized investment products and smart, safe and effective financial solutions, connect with global elites and experience Edmond de Rothschild’s unique ecosystem in Europe. Customers are also served by a team of professional and dedicated asset managers, who are well-trained under the quintessential and high standards of Swiss banking services”.

Christophe Caspar, Global CEO Asset Management, Edmond de Rothschild, concluded“This strategic partnership with BIDV, an industry leader in Vietnam, is a significant step in Edmond de Rothschild’s growth plan to access high potential markets that are in line with our global market approach and unique positioning. Relying on 250 years of entrepreneurial history of Ariane de Rothschild’s family in banking and finance, we are excited to share our expertise with BIDV and help them reach new milestones to become the number one private bank in the country.”