Deutsche Asset Management will introduce DWS as its new global brand.
All of the asset management business lines will be united under one strong global brand. In addition to the new brand name DWS, the business will have a new logo.
DWS as the umbrella brand will encompass the entire breadth of the asset management business – institutional and retail and the active, passive and alternatives range.
Nicolas Moreau, Head of Deutsche AM, said: “Our new global brand DWS draws on our roots in the German market, going back over 60 years, and a name that is distinct in our industry globally. It stands for stability, a strong track record and for values we have continuously lived up to: excellence, entrepreneurship, sustainability and integrity. Values that will remain central to our future success.”
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