CFA Institute Names Thomas Berry as Chief Marketing Officer
Berry to lead marketing team as CFA Institute develops more products.
CFA Institute, the global association of investment professionals, has named Thomas Berry as Chief Marketing Officer. Berry will oversee the marketing team at CFA Institute, reporting to Paul Moody, Managing Director, Global Partnerships & Client Solutions, and will be based in New York.
“I am very excited that Tom will be taking on the CMO role,” said Paul Moody. “Tom will be responsible for identifying, developing, and implementing strategic and global marketing goals and objectives for the organization. He will focus his attention on building actionable go-to-market product marketing plans as we continue to build out our product portfolio.”
Prior to this appointment, Berry served as Head, Global Performance and Product Marketing at CFA Institute. His career spans more than 15 years across three continents and multiple industries. In addition to global marketing and sales strategy, he has extensive experience creating product roadmaps that embedded content development and distribution channels. At CFA Institute, he has made significant contributions, including running a multi-year demand generation campaign for the CFA® Program and advancing marketing capabilities through innovative programs in customer acquisition, engagement, and retention.
Berry has worked in a variety of roles at CFA Institute since 2016, including Director, Global Product Marketing, and Director, Research Marketing. Prior to CFA Institute, he worked as Product Director for The Red Flag Group in Hong Kong SAR, and Head of Marketing & Sales, Asia, for Euromoney Institutional Investor PLC.
“I am thrilled to be taking on the role of CMO at CFA Institute,” said Tom Berry. “As we continue to build out our product portfolio beyond our flagship CFA Program, we will tap into our stellar reputation as the global leader in financial education and draw on the talent in our outstanding marketing and experience team to help us reach new audiences. I am looking forward to the challenge in what is an exciting time at CFA Institute.”