Martin Frick

Chief Growth Officer

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The latest articles from Martin Frick

Digital & Technology

The move from elite to consumer: why is it time for the masses to invest? The ‘father of advertising’, David Ogilvy, once said “The consumer isn’t a moron; she is your wife”.  Of course what the advertising tycoon was insinuating was that consumers are everyday people, with everyday needs that must be met.  But meeting these ever changing personal requirements and offerin....