Ayesha Abbas joined Standard Chartered Bank in Feb 2019 as Value Centre General Manager, Priority and Premium Banking in the UAE, also covering Pakistan, Oman and key African markets. In her role as VCGM, Priority and Premium Banking, Ayesha is responsible to design and deliver on Standard Chartered Bank’s growth agenda by setting up and driving best in class Priority and Premium affluent banking segments. In her role, Ayesha runs the multi-channel Distribution teams, Product and Proposition; also covering International Corridors. She is a key member of the Retail Management Team and is instrumental in setting up the banks refreshed growth strategy with a special focus on client experience, process streamlining, digital and distribution models. Prior to joining Standard Chartered, Ayesha was with HSBC where she spent the last 18 years of her career. During her solid tenor with HSBC, Ayesha worked in Country, Regional and Global roles within Premier Wealth Management and Private Banking space. She maintained her consistent position in the regional and global talent pool and qualified for Global Circle of Excellence representing the Top 2% of the global retail and wealth management work force. Her last role in HSBC was Regional Head of Premier & Wealth Management Sales covering Middle East, North Africa and Turkey. In her role, she owned, designed and delivered the Regional Premier Wealth Management strategy in terms of Financial performance, Customer Experience, People Development, Governance and Process Enhancement. She was instrumental in delivering the Premier Customer Segmentation Strategy which brought about the formation of a full-fledged sales and service enabled Voice Channel as a mode of interaction for Premier clients, therefore bringing sales efficiency and effectiveness through careful channel optimisation. Setting up the highly profitable Top tier segment within Premier, activating key inbound & outbound International corridors, and Private Bank collaboration are some of the other areas that significantly added to her achieving superior customer experience and global connectivity amongst multiple client groups. Ayesha is an avid traveller and spends a good part of her holidays in hiking and forest walks.
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Ayesha Abbas on Delivering Client-Centricity and Hyper-Personalisation to Affluent Clients in the UAE Standard Chartered’s Ayesha Abbas is an influential leader with a reputation of being able to build trust with both external clients and internal stakeholders. She is well-known throughout the financial services industry in the Middle East for her integrity and track record of building high-performa....
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