Ayesha Abbas joined Standard Chartered Bank in Feb 2019 as General Manager – Affluent, Head of Priority & Premium Banking, and Branch Network in the UAE, also managing client coverage in Pakistan, Oman and key African markets out of the UAE. In her role, Ayesha is responsible to design and deliver on Standard Chartered Bank’s growth agenda by setting up and driving best in class Priority and Premium Affluent banking segments. She is responsible to translate and implement Group Affluent CPBB strategy in the UAE, delivering on the customer promise and financial results. In her role, Ayesha runs the multi-channel Distribution teams for affluent client acquisition and relationship management, Affluent client value proposition with Product oversight, branch network transformation, and International Network Corridors. She is a key member of the CPBB Management Team and is instrumental in setting up the banks refreshed growth strategy with a special focus on superior client experience, scientific mechanism of client segmentation and coverage, process streamlining, digital and distribution models, with a focus on resource optimisation, revenue growth and profitability. Prior to joining Standard Chartered, Ayesha was with HSBC where she spent 18 years of her career. During her tenor with HSBC, Ayesha worked in Country, Regional and Global roles within Premier Wealth Management and Private Banking space in Middle East, North Africa, Turkey, UK and Switzerland. She maintained her consistent position in the regional and global talent pool representing Top 2% of the work force. Her last role in HSBC was Regional Head of Premier & Wealth Management Sales. In her role, she owned, designed and delivered the Regional Premier Wealth Management strategy in terms of Financial Performance, Customer Experience, People Development, and Governance. Ayesha is a member of the UAE D&I council and is the gender ambassador. She has also been recently appointed as Global CPBB D&I council member. She is an avid traveller and spends a good part of her holidays in hiking and forest walks.
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Ayesha Abbas on Delivering Client-Centricity and Hyper-Personalisation to Affluent Clients in the UAE Standard Chartered’s Ayesha Abbas is an influential leader with a reputation of being able to build trust with both external clients and internal stakeholders. She is well-known throughout the financial services industry in the Middle East for her integrity and track record of building high-performa....
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