Joe Alim

Director for Greater China

Cult Wines


Joe joined Cult Wines after 4 years working in sales for GlaxoSmithKline and more recently Suntory food and beverages. He graduated from Newcastle University with a degree in Biology, but felt that pursuit of a career in the world of business would prove more rewarding. A good school friend of Tom’s, Joe has always had a keen interest in the development of Cult Wines. Having spent 3 years as one of the senior portfolio managers in London, he seized the opportunity to relocate to Hong Kong in order to oversee operations there. Outside the office, Joe sees himself as somewhat of a dab hand in the kitchen and South West London’s answer to Michel Roux. Joe’s bank manager isn’t too happy about it, but on the wine side of things he finds it difficult to ignore the overtures of white Burgundy. As is the case with most of the team, he also has a keen interest in Football and has an unwavering loyalty towards Arsene Wenger and his long standing tenure at Arsenal FC.

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