Wealth managers and private banks need to ‘democratize’ their service and product offerings to a wider audience of affluent clients to compete and grow in the new hyper-digital world, and tech-driven hyper-personalisation is at the core of fulfilling this concept. In Asia’s dynamic wealth management markets, this drive to hyper-personalisation has a relatively young, tech-savvy and rapidly expanding mass affluent market that are increasingly drawn to the world of investments, but who wants a seamless, interactive, and tailored offering that is highly relevant to their lifestyles, their needs and their aspirations for the decades ahead, and importantly, deliverable online or mobile. Personalisation and hyper-personalisation is, of course, also highly relevant for the RM-served upper mass affluent and HNW categories of clients, more and more of whom are increasingly comfortable with ‘smart’ wealth management delivery, even if they also spend time connecting personally to their bank or EAM advisors. As the new generation of tech-savvy, wealthy clients, with a high demand for seamless digital services, become must more deeply involved in the world of investments, there is a huge opportunity for wealth managers that bring high-end, hyper-personalised wealth management services to this affluent segment. Armed with the right approaches and the right technologies and with their talent continuously honing their skills, the leaders will be able to deliver highly personalised ideas, products, advice and solutions at scale while addressing the specific needs of this new affluent clientele through a balance of industrialisation, innovation and individualisation.
If the banks and wealth management firms playing their trade in Asia’s wealth markets do not democratise and elevate their propositions, they risk losing market share and failing to capitalise on the profound, digital-led transformation of the sector. They will also have failed to appreciate and react to the deep structural margin and transformation pressures the wealth industry faces, rooted in a mix of rapidly changing client demands, tighter regulations and new, fiercer competition from a combination of FinTechs, neo-banks and ‘big tech’ all trying to gain a foothold in the market.
The experts on our panel at our Digital Dialogue event of November 18 will mine down into how the wealth management incumbents in the region can deliver the necessary tech-driven hyper-personalisation, what this really means for the providers and for the clients, and how internal and external strategies and protocols must adapt in order to stay in front of the pack in the years ahead.
A community of leading organisations within Asian Wealth Management
Senior figures in Asian Wealth Management are speaking at this event
Tech-Driven Hyper-Personalisation in Asia’s Wealth Management Markets
- What is personalisation and hyper-personalisation and why is this so important to the future of wealth management in Asia?
- How do you personalise wealth services?
- What is the ‘pot of gold’ ahead for those who get this right, and what are the dangers for those who fail to grasp this future?
- What does it mean to convert the wealth management relationship approach from transactional to human-centric?
- How is hyper-personalisation deliverable, through robo-advisory or through human advisors, or can this be a combination of both, specific to different segments of the wealth market?
- What are the particular attributes of Asia’s demographics and wealth markets that make this thrust to tech-driven personalisation so important?
- What digital technologies and solutions are available today and upcoming that will help drive hyper-personalisation?
- How does client onboarding and KYC influence the future delivery of a highly personalised offering?
- What role does CRM/CLM play in hyper-personalisation and what tools and solutions can help drive a deeper understanding of the clients and the ongoing learning that is required?
- What roles do AI and ML play and how do the banks and wealth firms hone this technology to help them in this quest towards democratisation and personalisation of wealth management?
- For the upper categories of wealth, where the hybrid wealth management model appears to be the future, what does the RM’s cockpit look like today and how will it evolve in the years ahead?
- How can the wealth industry make the delivery of products, ideas and advice more and the overall experience more ‘pleasant’, more consistent and more productive?
- How can the RMs/advisors be encouraged, educated, and incentivised to deliver hyper-personalisation to their clients?
- Finally, what are the dangers of not getting this right? Will the Fintechs and ‘Big Techs’ crowd in to Asia’s wealth market and deliver a more personalised, relevant, suitable, behaviour-based offering, using the very latest digital tools and strategies, or are the brand-name financial institutions able to fight and win, leveraging both digital tools, the right approaches and their often highly loyal client bases to their advantage?
Founder & Chief Executive Officer
Managing Director Asia Pacific
Executive Director, Customer Science & Segment, Wealth Management
DBS BankDamien Piper
Regional Director, Asia
Chief Digital Officer