Helping Asian Wealth Management Communities interact

Salina Nordin

Founder and Group Chief Executive Officer

Heritage Amanah International


“Striving for excellence in wealth management advisory services must not stop at Financial expertise but also the inclusion of access to Global Wealth of Knowledge Capital”
With almost 30 years of experience in the Financial industry, Salina’s expertise spreads across to the capital market, wealth management, business development advisory and banking. She started her career as a Financial Controller with aviation finance consultant Petraguna Persada before delving into her capital market career beginning with Lippo Securities as an International Equity Sales Executive. Moving then to Danareksa a leading state owned investment banking firm, she was the Deputy Head of Equity Capital Markets and was then tasked to lead Danareksa’s first Wealth Management Division in 2003. In 2007 she went on to be the Business Development Director for Credit Suisse Private Banking in Indonesia After which she also led Bank Julius Baer’s first venture into Indonesia with the set up of PT Julius Baer Advisors Indonesia, licensed then under Indonesia’s Financial Authority (BAPEPAM). In 2012 she then actively joined Syailendra Group by spearheading Syailendra Asia, a private investment company to encourage foreign investment into Asia The birth of Heritage Amanah licensed under OJK in 2017, was her brainchild as an open architecture independent and wealth advisory services company in Indonesia. Salina is passionate to share her financial experiences and wealth management expertise through Heritage Amanah by connecting with younger generations whom she believes would be the global future drivers of change.Through strengthening trustworthy strategic partnerships and emphasizing on Heritage Amanah’s global propositions of aligning great minds with similar missions, Salina promotes passionately, collaborative efforts to entrust the wealth of past legacies to build on future legacies that will provide solutions to our Global SDG issues.