Feroze Azeez, as the Deputy Chief Executive Officer, drives and evolves the strategic direction for the company, shaping Anand Rathi Private Wealth Management's strategy with the dynamic business landscape, while nurturing a team of leaders to deliver the company's vision to its execution. He has been instrumental in scaling the company’s growth to Rs. 18,000 crore business from Rs. 4,500 crore in the last six years. Feroze Azeez, being the youngest Deputy CEO in the wealth management industry, joined Anand Rathi Private Wealth Management in the year 2012. His phenomenal journey started by leading the Product Team. With his ascension to Deputy CEO in 2016, he mentors and guides over 600 employees across all nine locations. Feroze is a powerhouse of information and data on the financial markets, has a mind of a sharp businessman and a heart of gold. Being data-driven, Feroze has unveiled the mask of marketing and sales in the wealth management industry and brought in analytical effectiveness. Feroze has built a seamless structure that encompasses company value and aligns with the underlying proposition of Anand Rathi. Feroze has deep understanding of a client’s perspective, as he is one of the largest clients of the company. He is one of the top three wealth managers in India as he manages assets worth over Rs. 1,200 crore personally, for large families and senior management professionals. He also manages the company’s treasury worth over Rs. 3,000 crore. Feroze’s biggest contribution to the wealth management industry is in the revolution of structured products through application of derivatives as a risk management tool. Due to his vision, Anand Rathi Private Wealth Management today has the highest market share of 35% when it comes to structured products. Since 2007, the structured product designed by Feroze has become a model that almost all investment institutions have tried to replicate as part of their product framework. In fact, Feroze manages one of the largest derivative books in the country. Feroze is also known for his innovative financial solutions and radical methods of wealth management. In fact, Feroze’s ability to uncomplicate structured products has become the sole reason why structured products is an investment that is no more selective to only corporate treasuries and biggest family offices in the country, but is also now open to the HNI segment. Recently, Feroze has been named as part of Fortune India’s Class of 2019 – 40 under 40 list, which recognises stalwarts for the unique contributions to the industry. He has over 17 years of experience in the Indian financial market and has done a specialised course in the derivatives space. Feroze is a prominent personality and a Personal Finance Expert in the Indian media space.