Simon Godfrey joined EFG Bank AG Hong Kong branch as the Head of Products in 2018 after two decades in the investment management industry. Prior to taking on the role of product due diligence and onboarding for EFG Asia, Simon has was an investment specialist for European Equities and Emerging Markets at Fortis Invesments and BNP Paribas Asset Management in Paris and Hong Kong. In these roles, he was responsible for representing investment strategies to multiple channels including institutional, private banking and wholesale. Following this, Simon co-founded an investment marketing consultancy in Hong Kong and was head of product marketing at Fidelity International. He graduated from Manchester Metropolitan University (UK) and has gained SFAF and CAIA qualifications.