Lim Cho Peng

Chief Executive Officer, Singapore

Howden Private

Profile:

Cho Peng has more than 25 years of experience in the financial services industry with a main focus on advising High Net Worth families in South East Asia. Cho Peng joined IPG in Jan 2006 as a Senior Consultant advising High Net Worth Individuals to achieve their wealth transfer planning objectives with internationally-sourced life insurance based solutions. In Jul 2011, she assumed the role of Chief Operating Officer, overseeing the daily operation of the business including working closely with the Sales Consultants to increase their referral sources and creating opportunities for new business. Cho Peng became Chief Executive Officer in Jan 2018 to further strengthen IPG’s leadership position in the HNW insurance space. Prior to IPG, she spent 13 years in Banking with her last role as a Senior Relationship Manager at an International Private Bank. Cho Peng is a Certified Financial Planner and holds a Bachelor of Arts Degree from National University of Singapore.

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Insurance

Staying Fit for the Long-Haul to Win a Growing Share of Asia’s HNW Insurance Market In her spare time, Cho Peng Lim, CEO of the Singapore office of high-net-worth insurance brokerage IPG Howden, likes to stay fit. She certainly needs her stamina, as her Singapore operations cover seven major economies in Asia including China, Taiwan, Thailand and Indonesia, as well as the entire Mi....

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