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Selling ideas and service, not a product

In a video interview, Alan Luk of Hang Seng explains how to create a business model that focuses on selling a service rather than a product, and looks at how to find bankers who can adopt this type of approach.

You can also click on the individual questions below to jump to that section.

  1. How do you manage to achieve selling a service - rather than a product?
  2. What are the challenges in creating this model?
  3. What do you look for in bankers so they can adopt this type of approach?
  4. Can you give me some client advice examples?