Choosing the right wealth management firm

Satheesh Krishnamurthy

Axis Bank

Satheesh Krishnamurthy, Senior President & Business Head of Affluent & NRI at Axis Bank explains how high net-worth individuals can choose the right wealth management organisation.

Krishnamurthy recommends to high net worth individuals (HNWI) to evaluate organisations based on trust, competence and size before choosing one to manage their wealth. Axis Bank has brilliant positioning in the wealth management market with a compound growth rate (CAGR) of forty percent and assets of USD 17 billion under management.

HNWIs should choose a platform that can offer “a one-stop shop” for their requirements. For example, Axis Bank is providing to its domestic and non-residential customers a full suite of services including transaction convenience, wealth management products, leverage against investments and a digitally enabled platform.

Krishnamurthy believes that open architecture enables the customer to make the most of the banking relationship to achieve their financial goals. Axis Bank’s digital business model enables the bank to choices for the specific needs of each customer.

The bank aligns the interest of the clients with their relationship managers, reducing the drive for short-term upfront payouts and allowing the relationship managers to develop long-term relationships. Axis bank has an investment councillor team that advises relationship managers and the customers about right asset allocation, ensuring that customer needs are always at the forefront of the relationship.

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